Cookies Policy

Cookies Policy

At Mercer Legal Group, we respect your privacy and are committed to being transparent about how we collect and use data through cookies and similar technologies on our website. This policy explains what cookies we use, why we use them, and how you can manage your preferences.

Currently, we do not use a cookie management tool that allows users to accept or decline specific cookies. By continuing to browse our site, you consent to our use of cookies as described in this policy. You can manage or delete cookies through your browser settings. Most web browsers allow you to block or delete cookies, including third-party cookies.


What Are Cookies?

Cookies are small files stored on your device that help websites function properly and provide useful information to website owners. Cookies can help us improve your experience, understand how our services are used, and provide personalized content. Cookies may collect personal information such as your IP address, browser type, pages visited, and interactions with our site.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function. They allow you to navigate our site and use features such as contact forms or request consultations.

Name

Expires

Purpose

Priority

I (Session Cookie)

2025-11-05

Maintains session and site functionality

Medium

wordpress_logged_in_*

2025-11-01

Keeps user logged in

Medium

wordpress_sec_*

2025-10-30

Security cookie to protect login session

Medium

wp-settings-14

2026-10-17

Stores user preferences

Medium

wp-settings-time-14

2026-10-17

Stores time of preferences update

Medium

Analytics Cookies

These cookies help us understand how visitors use our site, so we can improve content and user experience.

Name

Expires

Purpose

Priority

Google Analytics (_ga)

30 months

Google Analytics, tracks site usage anonymously

Medium

Google Analytics (ga#)

51 months

Google Analytics session data

Medium

Google Analytics (_ga)

30 months

Tracks site usage anonymously

Medium

Google Analytics (_ga_SQCRB0TXZW)

52 months

Tracks unique visits via Cloudflare

Medium

Google Analytics (_gat)

1 minute

Google Analytics throttling

Medium

Google Analytics (_gid)

24 hours

Distinguishes unique users

Medium

Visitor Optimization (vwo_uuid_v2)

78 months

Visitor tracking for site optimization

Medium

Session Analytics (ssm_au_c / ssm_au_d)

various

Session analytics

Medium

Page Visit Tracking (gaDG8K6WEV6T)

60 months

Tracks specific page visits

Medium

Page Visit Tracking (gaHC10XK21E5)

59 months

Tracks specific page visits

Medium

Unique Visit Tracking (gaSQCRB0TXZW)

52 months

Tracks unique visits

Medium

Marketing Cookies

These cookies are used to deliver relevant ads and promotions based on your interests.

Name

Expires

Purpose

Priority

Google Ads Conversion (_gcl_au)

32 months

Google Ads conversion tracking

Medium

Advertising Debug (ar_debug)

9 months

Advertising debugging & tracking

Medium

Campaign Tracking (account_id / account_name)

19 months

Marketing & campaign tracking

Medium

Call Tracking (calltrk_*)

various

Tracks referral, session, and landing info

Medium

Adobe Analytics (kndctr_8AD56F28618A50850A495FB6_AdobeOrg_identity)

141 months

Adobe analytics & user tracking

Medium


Third-Party Cookies

We may use cookies from third parties to help us analyze site performance and improve your experience. These third parties may collect information about your browsing behavior on our site. We do not sell your personal information to third parties for advertising purposes. Third-party cookies are used only for analytics, site optimization, and functional purposes.

Third-party cookies we use include:

  • Google Analytics (_ga, ga#, gid, gat, gaSQCRB0TXZW) – tracks site usage and unique visits anonymously

  • Visitor Optimization (vwo_uuid_v2) – tracks visitor behavior to optimize site experience

  • Session Analytics (ssm_au_c / ssm_au_d) – collects session-based analytics data

  • Page Visit Tracking (gaDG8K6WEV6, gaHC10XK21E5) – tracks visits to specific pages

  • Unique Visit Tracking (gaSQCRB0TXZW) – tracks unique visitors

  • Google Ads Conversion (_gcl_au) – tracks ad conversions for site optimization

  • Advertising Debug (ar_debug) – helps debug and optimize marketing scripts

  • Campaign Tracking (account_id / account_name) – tracks marketing campaign performance

  • Call Tracking (calltrk_*) – tracks referral, session, and landing information

  • Adobe Analytics (kndctr_8AD56F28618A50850A495FB6_AdobeOrg_identity) – analytics and visitor behavior tracking

Your Rights (California Residents)

If you are a California resident, you have the following rights under the CCPA/CPRA:

  1. Right to Know – You can request information about the personal data we collect about you.

  2. Right to Delete – You can request the deletion of your personal data.

  3. Right to Opt-Out of Sale – You can opt-out of the sale of your personal data, including data collected via marketing cookies.

California residents can request access to their personal data without registering or logging in. You can submit your request via our Contact Us page.


Non-Discrimination

Users who exercise their rights under CCPA/CPRA will not be discriminated against in terms of access or services on our website.


Changes to This Policy

We may update this policy occasionally. Please check this page periodically to stay informed about our cookie practices. The table of cookies will be updated as needed to reflect any changes.

This Cookies Policy supplements our Privacy Policy. Please review both policies to understand how your data is collected and used.

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